Smarta works with your real business numbers. So you should know exactly what happens to that data. Here it is, step by step.
Smarta only accesses the data areas that sell & pick has set up for Smarta in your brand, and the dashboards you can open yourself. Data from other brands is technically excluded.
When you ask a question, the AI model processes:
your question and the conversation so far
the name of your brand and the instructions sell & pick has stored for Smarta
the description of the data fields (e.g. "Net revenue", "Branch")
the results of the queries Smarta runs for your answer, e.g. revenue per branch
for dashboards: name, description, filters and tile results, and the name of the person who created a custom dashboard
Your name and your email address are not passed to the model as part of the instructions. One exception: if you request a test email, the Smarta platform confirms your address as the recipient.
Important: Smarta sees what is in the shared data. If your data contains personal information, e.g. employee names in HR analysis, it can show up in an answer. Smarta is not meant for evaluating the performance of individual employees (see Terms of use).
Smarta runs on sell & pick's own Google Cloud Platform. By default, your data is processed in the EU under our DPA. As long as Smarta is used within the sell & pick environment, the data is not used for training or sent to external providers.
Setting | Meaning |
|---|---|
EU (default) | Processing stays in data centers in the EU. |
New Smarta instances always start with EU.
In exceptional cases, a GLOBAL region can also be ordered for higher availability. This requires a written declaration of consent as an addition to the DPA, which by default guarantees processing within the EU. Contact the CSM team for this.
So that you can continue conversations later, sell & pick stores:
your questions and Smarta's answers
the queries and their results, including the charts in the chat
Smarta's reasoning
your feedback (thumbs and comment)
the token usage per answer
This data sits in sell & pick's infrastructure in the EU. With Unterhaltung archivieren you hide a conversation from your history. If a conversation should be deleted completely, contact [email protected].
The sell & pick team can view conversations to analyze errors, provide support and improve Smarta.
Smarta can act for you, but only within clear limits:
Smarta can | Smarta cannot |
|---|---|
query data and show charts | change data in your source systems |
create and edit custom dashboards | delete or share dashboards |
read and filter sell & pick dashboards | change sell & pick dashboards |
create, change and pause reports to you | delete reports or send them to other people |
send you a test email | send emails to other addresses |
Smarta only changes something if you ask it to. It treats text found in your data as data and never as an instruction.
Besides Smarta, you can also query your sell & pick data with your own AI assistant, e.g. Claude, ChatGPT or Gemini Enterprise (see Using sell & pick data in Claude, ChatGPT or Gemini). For data processing, this is a fundamental difference:
Smarta | Own assistant via MCP | |
|---|---|---|
Who processes the data? | sell & pick in our secured Google Cloud environment | your AI provider, e.g. Anthropic, OpenAI or Google |
Where? | in the EU by default | depending on provider and contract, also outside the EU |
Under which terms? | contract between you and sell & pick | your contract with the AI provider |
Who stores the conversations? | sell & pick | your AI provider |
As soon as you connect your own assistant, you export the queried data from the sell & pick platform. From that point, sell & pick has no influence over where and how it is processed, stored or used to train models. From the export on, this processing is not covered by our data processing agreement.
The decision and the responsibility for it are yours. Before you use MCP, you should check, among other things:
what contract you have with your AI provider, e.g. a Business or Enterprise plan with a data processing agreement
whether the provider uses your inputs for training and whether you can turn that off
what data your employees may query there, especially personal data such as HR data
who in your company may set up the connector
Smarta only reads your shared data and dashboards. Processing runs on Google Cloud, in the EU by default. Your conversations stay stored at sell & pick, and Smarta sends nothing to other people. If you connect your own AI assistant via MCP, your AI provider processes the data, and you are responsible for that yourselves.
